Kin Deploys ZestyAI to Support California Wildfire Risk Assessment

Anthony R. O’Donnell // June 12, 2025

(Image credit: Caleb Cook.)

Kin Insurance (Chicago), a direct-to-consumer home insurance provider focused on catastrophe-exposed markets, has deployed ZestyAI’s (Oakland, California) Z-FIRE wildfire risk model to assess property-level wildfire exposure as part of its expansion into California.

The integration of Z-FIRE was completed in 10 days, enabling Kin to advance its market entry. The deployment supports Kin’s strategy to improve insurance availability in California, where coverage options have declined due to the rising frequency of natural disasters and insurer exits.

<img aria-describedby="caption-attachment-51332" class="size-full wp-image-51332" src="https://iireporter.com/wp-content/uploads/2025/06/Michael-McCright-VP-pricing-and-risk-management-Kin-Insurance.png" alt width="175" height="200"

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