Hyundai Motor Co. is preparing to increase the price of all of its U.S. vehicles as the automaker looks to cushion the blow from tariffs imposed by President Donald Trump, according to people familiar with the matter.
The South Korean manufacturer is considering a 1% increase to the suggested retail price of every model in its lineup starting as soon as next week, said the people, who asked to not be identified discussing the plan because it isn’t public. The move would apply to newly built vehicles, leaving cars already sitting on dealership lots unaffected.